Thursday, October 10, 2019

SEMIOTICS applied to Working Title posters

LEGEND



    Image result for LEGEND movie poster
  • In the poster for LEGEND a signifier is the black and white behind each character. The black signifies a villainous character whereas the white signifies a more heroic character. 



  • There is use of Binary Opposition in the poster, however the 'heroic' character is slightly passing the line between the two which signifies an anti-hero element to his character. 



  • The weapon is being held in the black side which is a denotation and would connote that the heroic character does something villainous with the gun.
Legend on IMDb




BRIDGET JONES'S BABY

    Image result for bridget jones baby movie poster
  • In the poster for BRIDGET JONES'S BABY, the signifier is that there are two male characters looking a single female character which signifies a love triangle. 



  • We can denote the female being in the middle which connotes that she is the main character, according to the rule of thirds.



  • We can also denote the appearance of the males on each side, one having a stubble which can connote a more villainous person whereas the male on the left is clean shaven, which connotes a nicer character, more innocent character.
BRIDGET JONES'S BABY on IMDb





SHAUN OF THE DEAD

Image result for shaun of the dead movie poster

  • In the poster for SHAUN OF THE DEAD, a signifier is the flowers and cricket bat which are being held by the centre character (rule of thirds), this signifies the genre of the movie which is a zombie romcom.

  • We can denote the male holding the flowers and there being a female by his side which connotes and anchors a theme of romance in the zombie film.

  • The 'com' is anchored by the use of bizarre weapons that do not seem to be an effective way of battling hordes of zombies. These consist of a cricket bat, a shovel, a chain and flowers.













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